Ashley's journey from jam-making hobbyist to successful business owner is an inspiring example of turning a passion into a thriving venture. In this conversation, she shares valuable insights into her entrepreneurial journey. Here's a summary of the key points discussed:
1. Transition from Hobby to Business:
- Ashley started her jam-making journey as a hobby, creating batches of jam for friends and family.
- Over time, she recognized the potential to turn her passion into a business and decided to take the leap.
2. Scaling the Business:
- As her jam business grew, Ashley faced the challenge of scaling up production.
- She transitioned from making jam in her Brooklyn apartment to outsourcing the manufacturing process to meet increased demand.
3. Outsourcing Manufacturing:
- Outsourcing production allowed Ashley to focus on the core aspects of her business, such as branding, marketing, and expansion.
4. Marketing Strategy Evolution:
- The conversation explores how Ashley's marketing strategy evolved from the early stages of her business to its current state.
- She likely discusses the strategies and tactics she used to build brand awareness and attract customers.
5. Lessons Learned:
- Ashley shares valuable lessons she learned along the way, including the importance of adaptability and perseverance in the face of challenges.
6. Inspiration for Aspiring Entrepreneurs:
- Her story serves as an inspiration for aspiring entrepreneurs who have a hobby or passion they want to turn into a successful business.
